One of the better users of IGTV as a platform is the food publisher Thrillist. They are flexible and willing to use any new platforms that come along in order to see what engages followers the best. They've found a formula that works with IGTV: Use interesting visuals, make sure the text is similar to a post header, and have strong content that users want. This led to less polished photography and more realistic posts. As they crafted headlines this resulted in the creation of a hashtag rather than only using the same phrasing in titles and posts. The hashtag keeps the content connected so users can link up to posts by searching for #forkyeah.
Andrew Hutchison from Social Media Today shares Social Media Expert, Matt Navara's infographic below on all the ways Thrillist has racked up "millions of views on IGTV."
References
Hutchinson, A. (2019, August 21). Instagram Provides IGTV Tips Based on the Success of Thrillist [Infographic]. Retrieved from https://www.socialmediatoday.com/news/instagram-provides-igtv-tips-based-on-the-success-of-thrillist-infographic/561345/
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